Tara has over 25 years of experience in mentoring, growing & advising startups, investor relations, omni-channel marketing, business strategy, deep technology & product development, diversity and inclusion, predictive analytics, data visualization, business intelligence, and activism.

Her current work is centered on technology trends, the workforce of the future, strategic marketing in social media + SEO, mobile app development, and intelligent problem-solving in business while simultaneously fostering diversity and inclusion in the workplace.

She leads a team that covers a wide range of capabilities, such as:

• primary qualitative and quantitative market research, focus groups, surveys, interviews, observations and segment experiments;

• secondary research and inferential data analysis;

• website/market segment analysis with website user behavior analysis, goal funnel analysis, and business intelligence development;

• partnership development, building deep technology solutions, development of MVPs and agile development, strategy and product to market fit analysis, digital marketing and performance analysis;

• growing startups from ideation to securing investment rounds.

Clients include a number of world-leading corporations such as Accenture, Citi, Fluor, Dorel, Protiviti, Forbes and Wells Fargo.