Ebooks and Extras

Go deeper into complex subjects. See stats in a more meaningful way. Apply lessons to real world problems. This the your online home for business intelligence, market research, data storytelling and real world case studies in the startup world.

From Ideas to Revenue Streams: Life on the Novopreneurial Road

Non-traditional founders have been shut out of venture capital for far too long. While market data shows that white males with Ivy League educations still command the lion’s share of venture funding and mentorship, the pendulum is starting to swing the other way. A new generation of entrepreneurs - the novopreneurs - look and think differently. They include founders who are females, people of color, GLBTQ and many others who have been under-estimated and dismissed. This guide is dedicated to them. 

From product-market fit to pitch decks to cap tables to funding rounds, you’ll learn the essentials of funding and operations, including what investors are looking for and how to steer around common startup pitfalls. Tara Matamoros Carter, partner at venture studio Tangelo and venture capital firm BackStage Capital, tells it like it is with empathy and precision. Between practical lessons, you’ll learn from the story of a woman of color who found her way to success in business on her own terms, with a little bit of help and a lot of sharp turns along the way.